Banner Maker in Pune | Banner Design Services in PuneJuly 31, 2020 2022-02-10 12:45
Banner Maker in Pune | Banner Design Services in Pune
WDsoft Pune's Banner Design Portfolio
What is an Advertising BANNER?
Traditionally the term “banner” has been associated with an advertising platform – either cloth or PVC flex, bearing an advertising slogan, graphics and the company logo. With the emergence of the internet and subsequently the age of Digital Marketing, the term “Banner” has now come to be associated with the digital/web counterpart of the advertising platform. Nonetheless the spirit remains the same.
Advantages of Banner Advertising
Outdoor Banner Advertising
Outdoor banners are also called as HOARDING, BILLBOARD, Out-Of-Home advertising and OOH advertising. The term “banner advertising” constitutes bulk of the outdoor advertising campaigns and encompasses a wide range of platforms of various sizes and shapes. Banner advertising remains the dominant and most preferred outdoor advertising platforms all over the world. But wait, digital marketing has expropriated the term “banner” from outdoor advertising, so is outdoor banner advertising still relevant? – you may ask. The answer is emphatic YES and in-fact it is ever more so relevant. The graph of the rise of digital marketing has naturally “plateaued” and leaves a lot of space for outdoor marketing, which is of-course dominated by BANNER Advertising. A recent study has revealed that in-fact outdoor advertising drives more online activity than web banner ads.
These are the digital or web counterparts of the outdoor banners. The difference is that the web banners can be personalized, are dynamic, rich media loaded, are quantifiable and their performance is measurable, in the way that digital marketing is. Alike outdoor banners, web banners to come in various sizes and shapes. And again web banners are the most preferred form of digital advertising. Web banners come in various forms i.e skyscraper, leaderboard, wallpaper, interstitial etc. Web banners can feature rich media like animation, video, and sound. The sheer volume of online activity and the increasing realm of digital marketing has “snatched” the term “banner advertising” from outdoor media and lately has been come to be associated with the web.
So who wins?
Outdoor Banner or Web Banner
Both win. Both outdoor banners and web banners are right in their own way have got their own advantages and disadvantages. We understand that size does matter when it comes to advertising. While outdoor banners are huge and live a distinct mark on the minds of the viewers. But they are also expensive and there is no way to measure the performance of the outdoor advertising banners. On the other hand web banners are much smaller but are loaded with ” rich media ” and are highly targeted and can be customized to the user demographics, this results in higher conversion and better ROI. Also web banners are comparatively cheaper than outdoor banners.