The most important thing to consider when designing a brand for a new company is the type of audience you want to target. Emotion, a factor that is often overlooked by graphic designers because they assume that the essential factor is that it works as a whole, instead what matters is the message you want to convey and what you want to represent. It is crucial to pick a name that perfectly expresses a concept you want to convey. This is where the logo design is important. A logo is a graphic which displays a combination of image and font colors. Brand design contains in itself all the processes listed above that makes up your corporate identity, and it also consists of a whole chain of accessories required by a company for their visual communication: ppt design, packaging, visiting and business cards, merchandise, brochures, flyers, office stationery for customers and employees.