Job Description:

WDSOFT Creative Agency is looking for a proactive and skilled Digital Marketer with a specialisation in SEO to join our dynamic team. 

Job Title: Digital Marketer – SEO Specialist

Experience Level: 2-3 Years

Location: Erandwane, Pune.

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work experience.

Requirements:

• Experience: 2-3 years of hands-on experience in digital marketing with a strong focus on SEO & Content Marketing.
• Technical Skills: Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• SEO Knowledge: Strong understanding of on-page and off-page SEO techniques, keyword research, and technical SEO.
• Analytical Skills: Ability to analyse marketing data, generate insights, and make data-driven decisions. Good understanding of Marketing metrics and their relationships.
• Communication: Excellent verbal and written communication skills.
• Team Player: Ability to work collaboratively within a team environment.
• Problem-Solving: Strong analytical and problem-solving skills.
• Availability: Must be able to start immediately.

Technical SEO Skills:

• Conduct comprehensive technical SEO audits to identify issues affecting website performance and search engine rankings.
• Optimise website structure, including URL structure, sitemaps, and site architecture for better crawlability and indexing.
• Ensure proper implementation of structured data (Schema Markup) to enhance search visibility.
• Improve site speed, mobile usability, and overall site performance using tools like Google PageSpeed Insights, GTmetrix, and Lighthouse.
• Monitor and resolve issues related to crawl errors, broken links, and 404 errors.
• Manage and optimise robots.txt files and XML sitemaps to ensure proper search engine indexing.
• Conduct regular website checks to identify and fix any canonicalization issues, duplicate content, and redirects.
• Optimise on-page elements such as meta tags, headings, and alt attributes to align with SEO best practices.
• Collaborate with web developers to implement technical SEO recommendations and ensure SEO best practices are followed during site redesigns or migrations.
• Monitor and analyse website performance using Google Search Console, Google Analytics, and other SEO tools.
• Stay updated on the latest technical SEO trends, algorithm updates, and best practices.
• Conduct competitor analysis to identify opportunities for technical SEO improvements.

On-Page SEO Skills:

• Conduct keyword research to identify high-impact keywords and integrate them effectively into content.
• Optimise page titles, meta descriptions, and header tags (H1, H2, H3) to enhance relevance and search visibility.
• Ensure content quality and relevance by creating and updating high-value, engaging, and informative content.
• Implement internal linking strategies to improve site navigation and link equity distribution.
• Optimise images and other media by using descriptive, keyword-rich filenames and alt attributes.
• Improve user experience by optimising page load times and ensuring mobile-friendliness.
• Monitor and adjust keyword density and placement to maintain keyword relevance and avoid over-optimization.
• Ensure proper use of schema markup to enhance rich snippets and improve search visibility.
• Analyse on-page SEO performance metrics using tools like Google Analytics and Google Search Console to guide optimization efforts.

Off-Page SEO Skills:

• Develop and execute off-page SEO strategies to enhance website authority and search engine rankings.
• Build and manage high-quality backlinks through ethical link-building techniques, such as guest blogging, influencer outreach, and partnerships.
• Conduct competitor backlink analysis to identify opportunities and gaps in the link-building strategy.
• Monitor and analyse off-page SEO performance using tools like Ahrefs, SEMrush, and Moz to measure the effectiveness of strategies and make data-driven adjustments.
• Create and manage content marketing campaigns that encourage natural backlinks and drive traffic from external sources.
• Identify and pursue opportunities for collaboration and partnerships with relevant websites, blogs, and forums.
• Stay updated on industry trends and search engine algorithm changes to adapt off-page SEO strategies as needed.

Content Marketing Skills:

• Develop and implement a comprehensive content marketing strategy aligned with business goals and SEO objectives.
• Create high-quality, engaging, and relevant content, including website content, Social Media, blog posts, articles, white papers, case studies, and eBooks, that resonates with the target audience.
• Conduct thorough research to understand audience needs, preferences, and pain points, ensuring content is tailored to meet those requirements.
• Collaborate with subject matter experts to produce authoritative and insightful content that establishes thought leadership.
• Optimise content for search engines by incorporating targeted keywords and following best practices for on-page SEO.
• Manage and update content calendars to ensure a consistent publishing schedule across various platforms.
• Leverage data and analytics to measure content performance, identify trends, and refine content strategies accordingly.
• Conduct regular content audits to identify gaps, update outdated content, and ensure a cohesive content strategy.
• Stay informed about industry trends, audience behaviour, and content marketing innovations to continuously improve content effectiveness.

Social Media Management Skills:

• Develop and implement a comprehensive social media strategy aligned with overall marketing and SEO goals.
• Create and manage engaging content across various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and others.
• Implement strategies to increase social media followers, improve engagement, and drive traffic to the website.
• Collaborate with content creators to amplify brand presence and drive meaningful interactions.
• Monitor industry trends, competitor activities, and platform updates to adapt social media strategies and stay ahead of the curve.
• Create and maintain a content calendar to ensure consistent posting and alignment with marketing campaigns and brand messaging.
• Analyse and report on social media metrics and KPIs to assess the effectiveness of strategies and make data-driven improvements.
• Ensure brand consistency across all social media channels and align content with overall brand voice and messaging.

Digital Marketing Skills: PPC and Paid Social Campaigns:

• Develop and manage PPC (Pay-Per-Click) campaigns on platforms such as Google Ads, Bing Ads, and other search engines to drive targeted traffic and achieve conversion goals.
• Create and optimise ad copy, landing pages, and keyword targeting to maximise ROI and improve ad performance.
• Conduct thorough keyword research and competitive analysis to identify high-value opportunities and refine targeting strategies.
• Monitor and analyse PPC campaign performance metrics, such as CTR (Click-Through Rate), CPC (Cost-Per-Click), and conversion rates, and make data-driven adjustments to improve results.
• Develop and manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter to drive engagement, brand awareness, and lead generation.
• Create compelling ad creatives and copy tailored to target audiences and platform-specific best practices.
• Implement and monitor audience targeting strategies, including demographic, interest-based, and behavioural targeting, to optimise ad reach and effectiveness.
• Conduct A/B testing of ad variations to determine the most effective messaging, visuals, and formats.
• Manage campaign budgets, allocate resources efficiently, and ensure cost-effective spending to achieve desired results.
• Track and report on campaign performance, providing insights and recommendations for optimization and future strategy adjustments.

Additional Skills:

• Analytical Thinking: Ability to analyse complex data sets and draw actionable insights to improve SEO strategies.
• Problem-Solving: Strong problem-solving skills to identify and resolve technical SEO issues and other challenges.
• Attention to Detail: Meticulous attention to detail to ensure accuracy in all aspects of SEO implementation.
• Communication Skills: Excellent verbal and written communication skills to effectively convey SEO strategies and collaborate with team members and stakeholders.
• Good Client Communication Skills: Ability to communicate clearly and effectively with clients, understanding their needs, explaining SEO strategies, and providing regular updates on progress and results.
• Project Management: Strong organisational and project management skills to handle multiple tasks, prioritise effectively, and meet deadlines.
• Adaptability: Flexibility to quickly adapt to changing algorithms, trends, and best practices in the SEO industry.
• Research Skills: Strong research skills to stay updated on industry trends, competitor activities, and emerging SEO tools and techniques.
• Collaboration: Ability to work well in a team environment, collaborating with content creators, developers, designers, and other marketing professionals.
• Time Management: Efficient time management skills to balance ongoing projects, urgent tasks, and long-term goals.
• Customer Focus: Understanding of user experience (UX) and customer journey to align SEO efforts with overall customer satisfaction and engagement.
• Critical Thinking: Ability to critically evaluate SEO practices and make informed decisions to improve overall strategy.
• Continuous Learning: Commitment to continuous learning and professional development to stay current with the latest SEO trends and technologies.
• Results-Driven: Focus on achieving measurable results, such as increased traffic, improved rankings, and higher conversion rates, through targeted SEO efforts.

Why Join WDsoft Creative Agency?

• Creative Environment: Work with a passionate team of marketers, designers, and developers.
• Diverse Projects: Opportunity to work on a variety of projects across different industries.
• Growth Opportunities: Access career development and learning opportunities.

Immediate Start: Make an impact from day one.

Apply on – [email protected].