When InstaMart started their services in Pune, INDIA - they hired us as Branding Consultants. Our task was to design the logo and branding collateral for the Online Grocery Store. And to come up with a comprehensive advertising strategy for the client.
We ironed out a comprehensive outdoor advertising strategy for the online grocery store. Our marketing team identified the key locations and platforms to run the advertising campaigns in. The platforms included hoardings, billboards, banners, danglers, etc - apart from the usual branding collateral.
Our graphic designers then designed the advertising creatives according to the platforms. While designing the creatives, the two main factors that our graphic designers focused on were - (i) the nature of the business - GROCERY and (ii) the target audience - URBAN SHOPPERS. The color "GREEN" and its shades were used extensively. The color scheme consistency was maintained throughout all branding collateral - from logo to oversize hoardings.