InstaMart Online Grocery Advertising Case study Example
November 15, 2020 2021-08-21 15:40InstaMart Online Grocery Advertising Case study Example
InstaMart Online Grocery Advertising
InstaMart Logo Design
InstaMart Corporate Identity Design
InstaMart Membership Form
InstaMart Membership Card
Instamart Logo Stamp Design
InstaMart T-shirt Design
InstaMart Bag Design
InstaMart Signage Design
InstaMart Facade Logo
InstaMart Standee Design
InstaMart Digital Signboard
InstaMart Vehicle Branding
InstaMart Ads Design
Branding Challenge
When InstaMart started their services in Pune, INDIA - they hired us as Branding Consultants. Our task was to design the logo and branding collateral for the Online Grocery Store. And to come up with a comprehensive advertising strategy for the client.
Advertising Strategy
We ironed out a comprehensive outdoor advertising strategy for the online grocery store. Our marketing team identified the key locations and platforms to run the advertising campaigns in. The platforms included hoardings, billboards, banners, danglers, etc - apart from the usual branding collateral.
Graphic Design
Our graphic designers then designed the advertising creatives according to the platforms. While designing the creatives, the two main factors that our graphic designers focused on were - (i) the nature of the business - GROCERY and (ii) the target audience - URBAN SHOPPERS. The color "GREEN" and its shades were used extensively. The color scheme consistency was maintained throughout all branding collateral - from logo to oversize hoardings.
