InstaMart Online Grocery Advertising Case study Example

InstaMart Logo Design

InstaMart Corporate Identity Design

InstaMart Membership Form

InstaMart Membership Card

Instamart Logo Stamp Design

InstaMart T-shirt Design

InstaMart Bag Design

InstaMart Signage Design

InstaMart Facade Logo

InstaMart Standee Design

InstaMart Digital Signboard

InstaMart Vehicle Branding

InstaMart Ads Design

About the project






Branding Challenge

When InstaMart started their services in Pune, INDIA - they hired us as Branding Agency. Our task was to design the logo and branding collateral for the Online Grocery Store. And to come up with a comprehensive advertising strategy for the client.

Advertising Strategy

We ironed out a comprehensive outdoor advertising strategy for the online grocery store. Our marketing team identified the key locations and platforms to run the advertising campaigns in. The platforms included hoardings, billboards, banners, danglers, etc - apart from the usual branding collateral.

Graphic Design

Our graphic designers then designed the advertising creatives according to the platforms. While designing the creatives, the two main factors that our graphic designers focused on were - (i) the nature of the business - GROCERY and (ii) the target audience - URBAN SHOPPERS. The color "GREEN" and its shades were used extensively. The color scheme consistency was maintained throughout all branding collateral - from logo to oversize hoardings.