College Logo Design and Corporate Video – Case-study for Minerva CollegeNovember 15, 2020 2021-12-28 10:04
College Logo Design and Corporate Video – Case-study for Minerva College
Logo Design and Corporate Video for Architecture College
Minerva Website Design
Minerva Hoarding Design
Minerva Corporate Video
About the project
Minerva College of Architecture
Branding ChallengeMinerva College of Architecture was finding it hard to make their presence felt in the technical education field. The College Management wanted us to elevate the image of the college and portray it as a better alternative to the other educational giants. We were hired by Minerva College of Architecture to provide a solution to this situation.
Our Response:Logo Design for the College: The first branding activity we conducted was the redesigning of the Minerva College's logo redesigning. Our aim was to design a college logo that reflects on the character of the organization. Meaning of the word "MINERVA": The name Minerva is a girl's name of Latin origin meaning "of the mind, intellect". The term is used for The goddess of handicrafts, widely worshiped and regularly identified with Athene, which led to her being regarded also as the goddess of war. Logo colors: The colors used are yellow . gray and black. Yellow, the color of sunshine, hope, and happiness, stands for freshness, happiness, positive vibes, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy while black is a solid color which represents strength, seriousness, power, and authority while gray is reserved for formal, conservative, and sophisticated. Logo shapes: Squares are the default shape for most projects for a reason. This common shape creates a sense of equality and conformity. The familiar shape is seen as stable and trusting. The square further relates to the earth, with each of the four corners relating to the four points on a compass. Sharp edges suggest stability in more practical terms and can also be used to imply balance. Straight lines and precise logo shapes also impart strength, professionalism and efficiency.
Website Design for CollegeWe developed a handsome RESPONSIVE (mobile/smartphone-friendly) college website focusing on the infrastructure, facilities, vision and motto of the college. The alluring graphic and content rich college website is created using WordPress Content Management System and an educational theme. Our goal was to design a college website that highlights the key features of the college like:
- Infrastructure of the College
- Fully Furnished Multimedia Classrooms
- Ultra-modern Labs, Workshops and Studios
- Student Oriented Curriculum and Placements (with numbers)
- Experienced and Proficient Faculty
- Approvals by Various Government Authorities
- Academics and Admission
- Alumni and Achievements
- Guest Lectures by Experts, Workshops and Study Tours to various Architectural Monuments
- Events, Sports and Various Extra-curricular activities conducted by the College.