Real Estate Logo & Brand Identity Design ServicesNovember 15, 2020 2022-07-28 12:02
Real Estate Logo & Brand Identity Design Services
Surya Builders Billboard Design
Surya Builders Ads Design
About the project
Green Valley, Surya Builders, Dharma
Logo Design for Green Valley Real Estate Company in Pune
Green Valley [Green-Valley. in] is a Real Estate Company based in Pune. The real estate company sells farmhouse plots in the scenic location of Panshet Dam, Pune. The client approached us with the requirements of, brand identity design [logo design], outdoor & print media advertising, website design, social media & digital marketing.
GREEN VALLEY PANSHET, as the name suggests, brings you closer to nature. Our creative logo designers wanted to preserve it in the real estate logo to support consistency. The creative process of logo designing begins with vigorously searching for an idea. While the logo design for real estate was being developed, we were inspired by the idea of building a house or a farmhouse away from the bustle of Pune city life.
An efficient typography logo design for the real estate company was created by our designers. In the real estate logo, the text, GREEN VALLEY, is displayed in deep green, symbolizes nature, and provides excellent colour contrast to the logo. In the text, the letter ‘G’ features a luxurious home icon that depicts a home nestled in a valley surrounded by nature. The logo design for real estate uses a creative font that is modern and eye-catching. The real estate logo truly reflects the picturesque landscape of the property.
The goal was to create a real estate logo that catches customers’ attention enduringly and gives them a unique identity.
Brand Identity & Marketing Collateral Design for "Surya Builders"
Surya Builders - An infrastructure startup in Pune & Baramati, approached us for a total branding solution. Being the top Branding Agency in Pune, we came up with a 360-Degree Brand Development campaign for the Real Estate Company. This included logo design for the real estate company, branding collateral design, outdoor banner design, hoarding design, brochure design, visiting card design, and other marketing collateral design.
Logo Design for Surya Builder
Our logo designers created a fitting logo design for a real estate infrastructure startup that depicted the rays of the sun, this "Sun" theme was adopted to reflect upon the name of the business "SURYA" - i.e. SUN. The logo design for real estate is created using red and orange colors to signify a new beginning, energy power, pleasure, and fun.
Significance of Colors in Real Estate Logo
Given the "CONSTRUCTIVE" nature of the business and the name "SURYA", our logo designers created a logo design for real estate in three colors - Orange, Red, and Black. Orange is an attention-grabbing color that depicts activity and signifies energy, enthusiasm, and vigor. Red too, like the orange color, catches the viewer's attention. These colors represent power, energy, speed, and spontaneity. Above all the red color signifies the adrenaline rush - a perfect color attribute to reflect the character of the business. The black color in the logo design for real estate represents sophistication, luxury, glamour, and exclusivity.
Black is also the dominant color in the marketing collateral design as it stresses sophistication - the key characteristic of the client's audience.
Real Estate Logo Text
The Logo text comprises the business name "SURYA BUILDERS" in Sans Serif to reflect unprofessionalism and business ethos. And the slogan "home for real comfort" in script font represents emotions.
The symmetry of the Logo
A horizontal symmetry is maintained in the Surya Builders logo design for real estate. The upper part of the logo design for the real estate company features the initial alphabet of the business name "S" radiating orange color rays. The name of in business SURYA BUILDERS is in black and is split by an orange-colored thick line between them.
Marketing Collateral Design for the Real Estate Company
WDsoft Pune's graphic designer's team created stunning hoarding designs that would instill trust and confidence in the minds of the real estate company's target audience. The graphics our designer created have rich high-rise building images with contrasting colors to capture the attention of the prospects.
We designed a wide range of branding collateral for Surya Builders. This included brochures, marketing collateral such as diaries, letterheads, visiting cards etc. To give it a touch of elegance and sophistication our graphic designers used black color prominently to reflect the lifestyle of the prospects.
Digital Walk-through and Visualization
Our video production team created this beautiful Walk-through video to give potential home buyers a real-life feel of the interior of the apartments and building. The 3-minute-long visualization covers all the aspects of Surya Builder's TARANGAN real estate housing project and its surroundings. The walkthrough video gives an enormous boost to the brand identity of Surya Builders and instills trust and confidence in the mind of prospective buyers.
Having designed branding campaigns for all the marketing channels, Surya Builders were able to generate a good amount of leads which subsequently converted into buyers.
Logo Design for Real Estate Channel Partner Firm "Dharma"
"Dharma" is in partnership with Pune’s fastest-growing, largest wholesale trade market, "MTM Pune” Maha Trade Market in Bibwewadi, Pune, Maharashtra. The real estate agency wanted us to design their logo and generate leads for their properties using digital marketing media.
Before we started working on the logo design for the real estate client, the client was keen that the logo design for real estate should ideally include some modest visual reference to Dharma. Given the circumstances, this wasn't an unreasonable request.
The real estate logo design features a sunflower, which symbolizes Dharma that stands out in nature and is ideal, trustworthy, and reliable. The icon of a sunflower holds most of the weightage, while the colors; mustard yellow and Persian blue add freshness and are particularly stunning.
The impressive sculpture of the "Dharma" logo dons the reception of the client's office and radiates the core values of their business.