Logo Design & Branding Case-Study of Om KailashMarch 30, 2021 2021-06-24 10:07
Logo Design & Branding Case-Study of Om Kailash
Om Kailash Logo Design | Om Kailash Stationery Design | Om Kailash Label Design | Om Kailash Product Photography
Om kailash Ads Design
About the project
About Om Kailash
Branding ChallengeOM Kailash is a brand that evokes trust, quality and purity. They were poised to launch a range of jaggery based products- organic jiggery, jaggery powder, jaggery candy, jaggery crush and Kakvi or liquid jaggery. Their products were organic, hygienically manufactured with a fine blend of taste, health and flavour. Our task was to create distinctly classy communication that conveys brand essence. The key challenge was to convey the purity, health, hygiene and brand strengths.
Our ResponseFirst of all, we studied the brand Om Kailash in depth and identified its strengths. The plant was based near Krishna River. The products were organic and of excellent quality. We had to design the logo, corporate identity and packaging label. The process began with defining the styling elements and colours. The idea was to keep the design minimalistic, self- explanatory and graceful. As the process of creation went forward, we discovered major elements, motifs and structure.