Engineering Company Advertising Case-study | B2B Branding Case-study

ATQ Metro

Advertising Challenge

ATQ Metro was a startup Metrology Company specializing in Video Measuring Systems and Co-Ordinate Measuring Machines. They wanted us to design their advertising campaigns. Having served other industrial clients our team was quick to draft a scheme for branding the engineering company.


Strategy

ATQ Metro being from the B2B segment, was a case of total corporate branding. The situation called for a complete re-branding across all channels - outdoor, digital and office stationery. It was decided to maintain the same consistency across all the branding channels.

Slogan

The slogan "Technology is meaningful when delivered with support and services" was finalized after consultation with the client.


Logo Design

All branding (or re-branding) activities begin with logo design (or re-design). The first task was to create a logo for the engineering company. It was decided to focus on the the "precision" nature of the engineering company. The main text of the logo "ATQ" is designed to have pointed edges to convey the precision character of the business. Again the main text features bright red color which is attractive and stands for energy and power.


Website Design

WDsoft Pune's website development team created a content rich, SEO-ready responsive website for ATQ Metro - www.atqmetro.com. We also created rich, corporate content for their company profile. ATQ Metro's website was going to be the main communication channel and special attention was paid to highlighting the USPs of the client. The infrastructure and the facilities are highlighted in website along with the products and services. After sales customer service being the key factor it was also highlighted.


Product Photography

ATQ Metro has a wide product and service's range, and their products are large industrial measurement devices. To create confidence in the minds of their customers, we conducted a thorough photo shoot session for the metrology devices offered by ATQ. The high definition photo are clean, crisp, immaculate that do the talking. Product photo-shoot was conducted in the company's facility itself while the products were being used, this adds confidence in the brand image.


Brochure Design

We created an affluent graphical brochures and product catalogs for wide range of product categories. The brochures featured the same high-quality images with minute details and their technical specifications and features. A brochure is a mix of photos, content and specifications, maintaining the symmetry of all the elements on the brochure was a tricky task but was well accomplished.


Exhibition Stall Design

At WDsoft Pune we understand the importance of exhibition and trade shows and know that they are ever more relevant in the digital age. Given the physical nature of exhibitions, they have a great impact on the target audience. ATQ Metro being from the B2B segment, exhibition and trade-shows branding strategy was finalized. We came up with a swanky stall design for the company's booth in the trade-shows. The desk panel featured the vibrant logo of the company, other panels featured the main products, slogan - "Just measure and trace it" along with the graphic depicting "precision" and the associated software.


Office Stationery and Branding Collateral

We also created rich, graphical flyers, business cards and other branding collateral with the same color theme and consistency.