Case Study of Logo Design for Interior Design Company
Logo Design Challenge : 3Di Green, a humble startup firm of Architects and Interior Designers in Pune approached us seeking logo design and branding solutions. They wanted us to create a "3D" LOGO for their Interior Designing firm that had the relevant "Architectural" theme and also the company name "3Di Green Architects and Interior Designers", incorporated in it. The interior design firm's logo had to be designed in various sizes and to be used across multiple platforms, from digital to outdoor. The challenge was to maintain the consistency of the "persona" of the LOGO in various sizes and across multiple platforms.
WDsoft's Logo Designers' Response: It was a challenge to design a logo for a Interior Design company given their connection with "DESIGNING". Our artists created the concept of the LOGO and accordingly sketches were created, after just a few revisions our graphic designers created the interior design company's logo with "3D effect" that met the client's expectations. The peculiar two-color scheme and 3D effect make the logo memorable, catchy, unique, in accord with the 3Di's profession and radiates the essence of their values.
The logo is designed to be seamlessly used on all branding platforms (digital and physical) - website, Facebook, social media, brochure, letterhead, visiting cards, office stationery, signboard etc. A simple single-color 2D design was adopted for Visiting Cards logo.
3Di Green being an interior design company and its association with people's homes - it was decided to use GREEN and GRAY color in the logo. Green color signifies peace, growth, positive energy, nature, comfort, success and health. While Gray color is a neutral color and is identified with tranquility, sophistication, strength and balance. All these attributes make a house an ideal home to live in.
Triangle - Given the "CREATIVE" character of the interior designing firm, our logo designers decided to use the TRIANGLE shape as it is associated with creativity, power, harmony, ascension and culmination. The triangle is given the gray color to signify the appropriate meaning and message.
Check-mark - The green colored check mark is placed on the triangle to signify "YES" and "DONE". The check mark (with a round green circle over it) also resembles a person with stretched hands looking above - a gesture that suggests content and cheerfulness.
Meaning of the Logo - When you combine the colors, shapes and symbols used in the interior design company's logo you get an emblem that is characteristic of all the qualities associated with the symbols and colors used in it.
Client's Reaction The directors (who themselves are architects) of 3Di Green Interior Designers and Architects were more than delighted with the logo we designed for their interior design firm. It was a great achievement for our logo designing team to have appeased the architects.
Logo Delivery The logo was delivered to the client in digital formats - i.e jpg, cdr, png and pdf formats along with the logo manual explaining the usability, scalable vectors, proportionality, color codes, gradients etc.
Choose WDsoft for your logo designing needs At WDsoft Pune, we employ some of the best designers in town and are competent to undertake the trickiest of logo designing tasks.
Apart from the LOGO, we also designed and created graphic-rich branding collaterals like visiting card design, brochure design, graphic designing, marketing literature, office stationery, standee design, letterhead design, signboard design etc - for 3Di Green Interior Designers and Architects Pune. All the branding collateral we designed are in perfect harmony with their office decor and their professional theme. The visiting cards, letterhead, business envelope and brochure have watermark logo on them.