Branding, Advertising, and Marketing after all is nothing but COMMUNICATION. You communicate your business deals, values, services, products and your business in its entirety, with your audience. There are various channels through which the information can be conveyed to the masses.
The open air media, print media, promoting security, office space and stationery, merchandise, audio visual a.k.a video making, product photography, packaging, presentation design, website, digital marketing etc, are those channels of communication. It is essential to keep up great expert behaviour while speaking with your crowd and WDSOFT is the most sough-after graphic design company in Pune, with regards to structuring correspondences for organizations. Different correspondence plans should be predictable and in agreement with one another. With our correspondence configuration administrations we depict your brands' character and mindfulness through every one of the channels to give you the most extreme Return On Investment.
An image is worth a thousand words. At WDsoft Pune, we understand that Graphics play an important role in communication design. It can be said that Graphic Design is a subset of Communication Design. Graphic communications mostly focus on logo design, collateral, brochure/flyer design, exhibition booth design, outdoor campaigns like banners/posters, packaging and label design, internal/office space branding etc. At WDsoft Pune, as part of communication design, we create a common communication theme for your business that is portrayed to your potential audience through various collateral mentioned above.
Website as a Communication Medium
With the rise of the digital age, internet as a communication channel has come to rule the world. Websites are a powerful communication medium. At WDsoft Pune we pay adequate attention to the UI and UX factors while developing your company website. We make sure that your website carries the same theme as your other communications platforms. Websites we design are sophisticated, befitting to your brand, easy to use and update. Your website is SEO and Digital Marketing ready, that means they are easy to discover on the vast information highway.
Business collateral like brochures, presentations, flyers, business cards, etc also play major role in business communication. An attractive brochure or a graphic-rich presentation catches the attention of your audience and increases the engagement thus improving the chances of closing the sale.
Graphic Design vs Communication Design vs Visual Communication Design
Brand designers like to indulge in jargon, hence they come up with new words for specific core areas. Communication design is more of an ENGLISH term for Graphic Design and is also synonymous to Visual Communication Design. Though Visual Communication Design or VCD as it is more used with audio/visual communications, here in India.
If an image is worth a thousand words, then a video presentation is worth plenty of such images. Visual communication or Audio Visual communication as it is also known is a rapidly growing advertising platform boosted further by the internet. Businesses are now using "Corporate videos" to communicate the value, mission, vision and goal of their organization. Visual communications are also used to explain business ideas (known as explainer videos), engineering companies make industrial videos to communicate their capabilities, strength, expertise, infrastructure etc, to their clients, investors and stakeholders. At WDsoft Pune, we have an experienced, qualified and dedicated video making team that thoroughly understands the principles of Visual communications.
Content is KING and communication is incomplete without content. Graphic design should be aptly complimented by appropriate content. As a part of communication design we provide content for various campaigns, slogans, content emails/mailers, promotional content for your products, services or business, SEO-ready content for websites, content writing for digital marketing campaigns, content for social media marketing [SMM] etc.
Our Communication Design Approach
We have been helping our clients in improving their business with our communication design services. Our communication designing model creates a powerful platform to improve awareness of your brand among your potential buyers. As a leading visual communication design agency in Pune, INDIA, we develop the communication collateral for your brand that is relevant to the business. At WDsoft Communication design agency we strongly believe that whatever may be the communication channel, the basic theme should remain the same. The essence of the campaigns should be consistent across all the avenues. At WDsoft Pune, we know that it is always the customers with whom the connection has to be made. While designing the communications, the changing tastes and desires of the consumers again have to be given importance to.