Brand Identity Design for a Work-Place Certification Business

About the project

 

Client

Best Place To Work

 

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Solution Summary

WDSOFT provided a complete solution to the workplace certification program organisation with its logo, website, and certification design. We researched several other certification programs to understand the market needs for client service and create synchronised logos and website designs. We made a logo and certificate that reflect values such as trust and growth, and the website has an innovative layout with easy navigation. WDSOFT's solutions unified the client's brand identity and boosted visibility and credibility.

About the Client

Best Place To Work is an exclusive certification program that is committed to promoting workplace excellence. They assess and recognize companies that promote a positive work environment, focusing on employee well-being and their organisation's success. Their thorough evaluation process, expert insights, and commitment to positive change help organizations create productive work environments. The client aims to reward and promote companies that value employee growth and happiness, making it a trustworthy workplace certification program.

Client Expectations

The renowned workplace certification business in India approached WDSOFT to establish its brand identity and improve its market presence. They expected a new, visually appealing logo, a unique certification design, and a functional website. They wanted their logo, website, and certification design to communicate their values to consumers. They hope to strengthen their brand identity and recognition by creating an effective logo and website.

Solution by WDSOFT

WDSOFT started by researching other certification programs in various fields to understand the importance and market demand for our client's certification program. Using this research, we created basic designs for the logo and website that are synchronised and similar to the client's needs.

Logo Design:

After crafting the initial design, our design team created an updated, modern, and professional logo that reflects the client's company's values, like trust, growth, and positivity. The logo consists of a simple design similar to an achievement badge, allowing their clients to highlight the logo as an achievement and well-deserved recognition. The color palette, which includes bright yet professional colours, promotes a good work environment. The logo's clean and modern font improves its readability and impact. This new logo represents the client's dedication to creating exceptional workplaces and represents a sign of excellence in workplace certification.

Website Design:

The client's primary goal in developing a website was to successfully deliver information about their certification program to their users, which we accomplished with our website design. The website features a creative, innovative layout with easy navigation to ensure a seamless user journey. We also created visually pleasing banners that seamlessly bind with the website content. Built on WordPress using the Astra theme, the website is compatible with smartphones and desktops, ensuring fast loading and seamless navigation. The website created by WDSOFT promotes the client's dedication to workplace excellence and helps companies seeking certification.

Certification Design:

The certificate designed by WDSOFT features high-quality design components and minimum textual content, making it appear significant and appealing. It has a simple layout that is simple to modify with its content. The logo and brand colours maintain consistency and strengthen brand identification.
In conclusion, WDSOFT's overall design solutions helped clients build a unified brand identity and increased their visibility and credibility across several platforms.