About the client

With water-borne pathogens on the rise, purifying water for different purposes has become a necessity. Sukrut UV is one such company that exports high-tech UV water purification systems to various global customers in Australia, Singapore, New Zealand, the Middle East, etc. They have earned their credibility by becoming India’s First UV manufacturer to receive an Australian Watermark Level 1 5200.103 Certification. 

Our target audience

Every individual deserves access to clean, purified water. We aimed to target conscious individuals and business owners who seek highly efficient and top-quality water purification UV systems for different pharmaceutical, industrial, TOC reduction, and FMCG purposes. We strive to reach individuals increasingly aware of the water they consume and the effects of untreated industrial water released into the environment. 

Our goal

To design and assemble an elaborate stall panel to represent Sukrut UV globally and highlight the key elements of the brand including its identity, the values it stands for, its reach, its products, and its clientele. Using brand elements and colours, we aimed to create a sophisticated stall panel fit to represent the entirety of Sukrut’s advanced purification systems. 

Our approach

Sukrut’s project encompassed the traditional aspects of stall panels merged with the modern elegance of its products. We incorporated the meaning of the Sanskrit word-‘Sukrut’- that signifies ‘doing the morally right thing’, in the design. The design of the stall panels represented freshness, purity, and credibility. It outlined the essence of Sukrut and highlighted their tagline ‘Purify with Confidence’. The colours of the panels were imbued with the brand colours, mainly consisting of blue and yellow. 

Our design team researched the design elements that would appropriately suit the brand; we successfully gathered visual content that guided the flow of the stall panel. Our team immersed themselves in the process of the formulation of the stall panel and incorporated elements of water and its molecules, signifying the brand's leading approach towards purity. 

Results

The stall embodied the effortless fusion of pristine elements and comprehensive information. It took the viewers through a visual journey beginning with the Sukrut’s principles and their tagline. This was followed by an overview of Sukrut’s product installations in industrial, commercial, special, and critical applications. The custom stall panel design also highlighted Sukrut’s impressive global clientele. This was then followed by their notable certification and expertise concluding an overall brief of the client. 

About our services

We specialize in a wide range of branding, outdoor advertising, web designing and development, digital marketing, content writing, and video and photography services. We respect the vision of our clients and offer them creative and personalized solutions aligning with their brand. 

This particular project required our expertise of:

• Stall Panel Design
• Branding