Challenges in Designing Engineering Company Logos
An Engineering Company manufactures diverse range of products that are used for various applications so it hard to decide the “character” of the logo as there so many products. But you can always highlight the core out-put or application of your engineering service.
When it comes to designing a logo for an engineering company, ask the question “What does the company do”? All companies exist for a specific task. There is an “end product” of endeavor which is going to enrich lives of people – so it has got a value. Try to portray the character and value of your output, in the company logo. Always blend the out-put’s value with its nature.
Consider the Following Logo Examples
Logo Design Idea for an Electrical Engineering Company
It would not be hard to create a logo for an Electrical Engineering Company. Off-course the wisest thing to do is depict “Electricity” as the core character of the logo accompanied by the nature of the product or output.
Logo Design Idea for a Mechanical Engineering Company
A core Mechanical Engineering Company that manufactures gears for other industries should ideally depict “motion” and “gear” in their logo. Gears are key to Motion, Progress, Prosperity etc. So it is prudent to associate your product/out-put with the relevant value it offers.
Logo Design Idea for a Construction/Civil Engg. Company
Common elements associated with a Civil Engineering Company
It is no-brainier to depict “CONSTRUCTION” in the company logo. A construction company might specialize in variety of constructions (or may grow into a bigger company with diverse construction activities) ranging from housing and commercial to mega projects like dams and bridges. So portraying a stereotype “Housing” theme in the logo will render the logo unusable in the long run. So it is important to anticipate and incorporate the future expansions of the company in the logo. One way of addressing this issue is to remove the “output” or “product” (like housing, roads, dams, bridges etc) from the logo theme and focus on the activity of the Company that is CONSTRUCTION. You can also incorporate a character, image or theme that denotes STRENGTH – in the logo.
Logo Design Idea for Structural Engineering Company/Consultancy
Structure is the skeleton on which the whole infrastructure rests. Structural Engineering, as the name suggests is connected with the “STRENGTH” and “STABILITY” of the structure and that can be the character of your logo. Structural Engineering is often associated with big building projects, so it is wise to depict a structure, image, theme that portrays the idea of “BIG”.
Logo Design Idea for Design Engineer Consultancy
A Design Engineer’s Logo should obviously feature elements of “DESIGN” and “AESTHETICS”. Design Engineering is a versatile field spread across mechanical, civil, structural and architectural disciplines.
Logo Design Idea for a Environmental Engineering Company
Environment Engineering companies should highlight the “ENVIRONMENTAL” factor in the logo. This could be done by depicting mother earth, leaves, nature, green color, globe in safe hands (palm), recycling, trees etc are some of the themes for Environmental Engineering Company logo with appropriate slogan.
Logo Design Idea for a Marine Engineering Company
These logos feature the “Ship’s Wheel” (though this does not make it look like a Marine Engg Co.), “Propeller”, “Gears”, “Anchor” etc are commonly depicted in marine logos.
Engineering Company LOGO Elements
Apart from area of expertise and skill, a “COMPANY” logo should represent corporate values “Association”, “Co-Operation”, “Professionalism” and off-course “Commerce” (Business). It may seem absurd and a daunting task to include so many facets in a logo. But as seasoned LOGO designers we know it is possible. Colors, shapes, styles, shades, dimensions, slogans and alphabets can be mixed to create a logo that encompasses all these characteristics.
Slogans in LOGO
A LOGO is incomplete without an appropriate SLOGAN. A slogan is an integral part of your logo. Use simple, short and catchy slogans to add more substance into your Engineering Company LOGO.
Names in LOGO
Company name, short-forms and initials are frequently used in company logos. Most Engineering Company LOGOs use this format (Names or Initials) in their logos, only company name or initials makes the logo look “dirty”. The logo should have some art and graphics in it.
LOGO is INDISPENSABLE
It is observed that Engineering Companies have a casual approach towards logo design and some of the Engineering Company logos are very mediocre. Most of these mediocre logos are mere initials of the company name or in same cases the first alphabet with some average graphics. This outlook towards the logo design is partly because the logo’s role in the overall brand building of an Engineering company is insignificant and the company’s identity is built by its services, values, heritage, experience and skills. But now the times are changing and with the cut-throat competition in all the areas, has made it imperative to focus SERIOUSLY on Advertising, Marketing and Branding. These things do matter today irrespective of your area of operation. You cannot neglect “Brand Identity”, “Brand Development” any longer. And when you seriously think of “branding” your Engineering Company the first thing you have to do is get a theme-based unique LOGO designed that will convey the appropriate message to your prospects and make our company stand out of the rest.
Logo has a powerful aura. It has a subliminal effect on the minds of your audience, being a Brand Development Company we understand this. A good catchy LOGO is a force-multiplier for your organization. A little investment in getting a perfect logo designed for your Engineering Company can give you enormous returns in the long run.
WDsoft is a a leading Branding and Graphic Design Company in Pune, India offering a variety of brand design services like Logo design, Graphic Design, Brochure Design, Video Making, Packaging Design etc. We have sound knowledge, expertise and experience of creating scintillating graphics and logos for businesses across all segments. Get a Logo Designed for your Engineering Company from WDsoft Logo Design Company Pune.