Premium Dry Fruits Packaging & Logo Design for Indian Brands

Brand Concept

Route 100 is built around the idea of making wellness simple, honest, and accessible. The name reflects a direct path toward 100% real ingredients, clean nutrition, and mindful living. Positioned as a modern lifestyle brand, Route 100 supports consumers seeking purity, transparency, and healthier everyday choices.

Brand Goal

The goal behind Route 100 is to establish a modern, wellness-focused brand built on trust, purity, and simplicity. By anchoring the brand with intentional dry fruits packaging and logo design, it positions itself as a reliable source for clean products while building a scalable identity ready to expand into broader health and lifestyle categories.

Brand Blueprint

The People: Route 100 targets health-conscious consumers seeking clean, premium, and trustworthy nutrition choices that align with modern wellness-focused lifestyles and everyday eating habits.

The Services: Whole nuts, mixed nuts, seeds, mixed seeds, powdered nut blends, and premium nut spreads

The Principles: Purity, transparency, and mindful nutrition formed the foundation of Route 100, with a focus on clean ingredients, responsible sourcing, and everyday wellness.

The Orientation Platform: Online – Dry fruit packaging displayed across digital channels, brand websites, and online marketplaces

Color Options

Brand USPs

Route 100 focuses on clean and responsibly sourced ingredients for healthier everyday nutrition.
Premium packaging was designed to create a strong shelf presence and consumer trust.
The product range includes nuts, seeds, blends, and spreads for varied wellness preferences.
Route 100 was built as an online-first brand for convenient and accessible shopping.

Premium Dry Fruits Packaging & Logo Design for Indian Brands

Brand Concept

Brand Goal

Brand Blueprint

Color Options

Brand USPs

Overview

Services

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