About the Client:

As we enter an era of seeking healthier food alternatives, we came across a gem of a product promoting healthy living. Dvidala is an organic edible oil brand that utilizes cold-pressed methods to preserve essential nutrients and provide a healthier alternative for regular cooking oil. The brand encompasses the principles of purity, sustainability, and health that get reflected in its every product. The brand name ‘Dvidala’ represents the values of wholeness and nourishment.

Our target audience:

Every generation is striving to acquire a healthier lifestyle and an overall well-being of the mind and body. People are switching to healthier alternatives of processed foods and ingredients. We aimed to focus on these health conscious individuals, willing to switch from processed food to organic and healthier food alternatives.

Our goal:

 To design an authentic logo for Dvidala that symbolized the essence of purity and wellness of the brand. We aimed to design an earthy and natural logo that represented the values Dvidala stood for and mindfully connect with our audience. We imagined a logo fit to stand for the syllables of the brand name,‘Dvidala’, and establish their primary brand identity.

Our approach:

Our team of graphic designers sketched the identity of Dvidala and conceptualized the design idea. We dug deep into the characteristics of the brand, understanding their existence, their products, and the brains behind the brand. After thorough research, our team finalized the brand color palette consisting of earthy and natural colours and created an in-depth report on what they represent. 

Our interaction with Dvidala’s team led to the discovery of insightful elements for the logo. Based on this, the team came up with an elegant and meaningful logo representing every crucial element Dvidala stood for. The three distinct parts of the logo were designed to represent the three distinct parts of the brand. The central part of the logo is in the shape of an ‘oil drop’ signifying the central product of the brand-’edible oil’. Further below the drop is split into two distinct parts symbolizing the name of the brand-’Dvidala’- meaning having a dual nature and stands for the complete nourishment of the mind and body. Finally, the two leaves encasing the drop symbolize the organic roots of the products supporting sustainability and purity. 

 Results:

A simple design with a substantial meaning.The design fused with the colour palette encompassed the essence of Dvidala and showcased its key elements. The logo was designed with the mindset of accommodating the brands potential edible and organic products. We successfully established a suitable visual identity of the brand through the designing of their logo.

About our services

We specialize in a wide range of branding, outdoor advertising, web designing and development, digital marketing, content writing, and video and photography services. We respect the vision of our clients and offer them creative and personalized solutions aligning with their brand. This particular project required our expertise of:

• Logo Design 
• Identity Design