About the Client

Luxurious apartments set in the heart of nature, the Onkar Greens project by Auti Group highlights the art of living in joy and comfort. Trusted by their customers, Auti Group has delivered marvellous homes all over Pune. For them, Onkar Greens is somewhere where people can enjoy the connectivity of the metropolitan junction of Ravet whilst immersing in the tranquillity of nature. 

Our Target Audience

Our ideal audience was potential home buyers looking to invest in Ravet's strategic location. We wanted to present them with an opportunity to explore in-depth and understand their home before buying it.  These homeowners could be working individuals looking to get away from the city hustle, family-oriented individuals looking to settle in a home, or elderly citizens looking for comfortable retirement homes. 

Our Goal

We aimed to summarise the essence of Onkar Greens through their collateral designs of brochures, leaflets, newspaper advertisements, website design, site hoardings, and billboards. Since this project is a part of the Auti group, it was essential for us to align the positioning of Onkar Greens with the Auti group. Through the incorporation of soothing visuals, crisp content, and minimalistic designs, the collaterals were crafted to strategically place Onkar Greens among their competitors.

About WDSOFT

We specialize in a wide range of branding, outdoor advertising, web designing and development, digital marketing, content writing, and video and photography services. We respect the vision of our clients and offer them creative and personalized solutions aligning with their brand.

Our Approach

Since Auti Group is a renowned name in the real estate industry, our approach focused on building and highlighting their legacy. We planned to highlight the unique propositions of Onkar Greens, like their connectivity to the city, while maintaining a surreal surrounding to live in. Our prime focus was also to showcase the strategic importance of Ravet in the upcoming years. 

Our collaterals carried a specific theme revolving around the key propositions, their colour palette, the typography, and the flow of content.  The green and blue colour palette is observed throughout the collaterals, maintaining a flow of designs. Our team ensured that Onkar Greens aligned well with the rest of Auti Group's projects.

About our services

We specialize in a wide range of branding, outdoor advertising, web designing and development, digital marketing, content writing, and video and photography services. We respect the vision of our clients and offer them creative and personalized solutions aligning with their brand. This particular project required our expertise of:

•       Brochure Design
•       Leaflet Design
•       Hoarding Design
•       Newspaper Advertisement
•       Website Design

Results

We were successful in creating a collateral universe for Onkar Greens. It was observed that the creatives aligned with the legacy of Auti Group. This resulted in a systematic and creative website layout, descriptive brochures and leaflets, attracting site hoardings, and eye-catching billboards. The use of premium images and crisp yet descriptive content created a sense of luxury, comfort, and simplicity among the audience. The client was happy with WDSOFT’s commitment, creativity, and delivery.