About the Client

SV Group is a Pune based company that manufactures water treatment plants and offers services all over India. The company specializes in rain water harvesting and allied systems. The company has its headquarter located in Wakad, Pune INDIA. The company offers products and services pertaining to:

• Grey Water treatment
• Sewage Water treatment
• Solar Energy Solutions
• Fire Fighting
• Architect and Civil Construct
• Waste Water Treatment
• DI Pipeline

Water treatment and environmental services are other areas the company is engaged in. They manufacture and supply products across the country and happen to be primarily serving the infrastructure industry in INDIA. The Water Treatment Company has gained a reputation for being the pioneers in the area of rain water harvesting, for meeting international quality standards and best practices in its operations. The Water Treatment Company has operations in Pune where it is based and also serves clients across INDIA. The Water Treatment Company serves across diverse sectors and industries, wherein the infrastructure industry takes precedence in availing the company’s reputable services.

Given WDSOFT Pune's expertise in Industrial branding, the Water Treatment Company hired us as the solution provider. The Water Treatment Company has a clear business vision and wanted to be identified with trust, reliability and quality, and not just another water treatment service provider. We decided to create unique brand identity for them that would reflect on the character and the vision of their business.

Logo Design for Water Treatment Company

As the best logo designers in Pune, entrusted to design a brand logo that befits a company, we embarked on the challenge to conceive the ideal logo for the Water Treatment Company. We brainstormed and came to the decision that logotype instead of an image would be ideal for an organisation of SV Group’s stature.

Logo Concept

A BRAND logo is a representation of a company and has the responsibility of illustrating its core values, vision and distinction. At the same time, a logo:

• Is more than an aesthetic treat to the eye and mind
• Shoulders the responsibility of creating an unforgettable impact
• Imprints the company’s identity enduringly
• Makes an impact at the sub-conscious level for association
• Elevates Brand Recall

Our logo designers at WDsoft Pune drew together unique ideas and resources to create an exceptional BRAND logo for the Water Treatment Company. We designed the company’s logo with an aim to aptly reflect its eminence and superiority of products and services it offers. We opted for the logotype version and chose appropriate colours that together go well with all the Water Management Company stands for.

Significance of Logotype

A logotype is a type of logo which has only text as its logo and no image or pictorial representation (e.g. Coca Cola, Adidas, Samsung, etc.). Logotype is associated with a host of advantages that seemed befitting for the Water Management Company, such as

• Classic, creates a definitive impression
• Ideal for company name recognition
• Better equipped for promoting brand awareness
• Eliminates chances of brand confusion
• Easily identifiable
• removes scope for error

The Water Management Company in consideration holds a formidable position in the "Water Treatment & Management" market. It seems spontaneous to associate the company with virtues like clarity, depth and honour. Logotype seemed to be most appropriate for the the Water Treatment & Management business, which was eventually finalised.

Colors used in the BRAND Logo

The Water Treatment/Management Company has deep association with elements that are diametrically opposite-like fire and ice and yet interrelated. The colours we chose to create the brand logo (logotype version) for the Water Treatment Company are:

• Dark yellow (olive tone)
• Strong blue

In the Water Treatment Company logo, the colour yellow is bordering on olive, which eventually assumes an energizing tone. The warm yellow, by liquefying into olive, symbolises freshness, energy, optimism and vibrant joy. Olive shade has extensive associations with Nature and the natural kingdom. This shade is used to depict "S" in the Water Treatment Company name as represented in the logotype. By contrast, strong blue is widely used in corporate designs where serenity is the custom. Here, the letter "V" is coloured blue, which is a representative of calmness, wisdom and reliability. These merits of differing magnitudes embody the essence of the Water Treatment Company, which our brand logo designers came up with after much deliberation and reflections and has been met with a very upbeat response.

Office Stationery Design

A big Water Treatment Company like SV Group makes its presence felt through every single facet, including office stationery. We were commissioned to provide a design for its office stationery besides other graphic design services.

Office stationery is undoubtedly a core part of an Organisation. It reflects:

• Professionalism
• Commitment
• Company Values
• Gracefulness

Associating the Water Treatment Company with these virtues was a spontaneous assignment for us, which was done duly.

Brochure Design

A brochure is a powerful marketing tool that projects a company in a positive light. WDsoft Pune has also designed a brochure for the Water Management/Treatment Company to depict the exceptional quality and excellence of its renowned products and services. From the very beginning, we tried our best to sum up the extensive range of the Water Treatment Company's products, services, achievements and vision, which required us to create an appropriate strategy on our part.

Water Treatment Company Website Design

WDsoft is reputed for designing superior digital communications. We designed a crisp B2B website for the Water Treatment Company which encapsulates the high standards it has attained in its field. We have made appropriate use of artistry, imagination and creativity to highlight in greater detail all that it stands for and all that it enriches its turf with. The goal of WDSOFT Pune's B2B website design services is to create a business website that generates leads. So we designed the website with a definite SEO and Content strategy. This resulted in the website ranking higher for business keywords. The website receives considerable organic traffic from search engines which results in quality leads for the business.

Advertising Solutions for Water Treatment / Management Company

Designing advertising solutions for a Water Treatment brand like SV Group was a challenging task. WDSOFT Pune with its fine blend of innovation, creativity and market insights, created solutions, which translated into business. Outdoor advertising is an effective medium for visibility and recall value. Hoardings designed by WDSOFT Creative Ad Agency in Pune for the SV Group have been successful in capturing the attention. Newspapers, magazines, bus shelter were chosen to display the outdoor ads. This integrated, strategic campaign strengthened the brand and generated more leads for the Water Treatment Company.