Engineering Company Advertising Case-study | B2B Branding Case-study for ATQNovember 15, 2020 2022-07-27 11:26
Engineering Company Advertising Case-study | B2B Branding Case-study for ATQ
ATQ Metro Brochure Design
About the project
Advertising ChallengeATQ Metro was a startup Metrology Company specializing in Video Measuring Systems and Co-Ordinate Measuring Machines. They wanted us to design their advertising campaigns. Having served other Industrial clients our team was quick to draft a scheme for branding the engineering company.
StrategyATQ Metro being from the B2B segment, was a case of total corporate and B2B branding. The situation called for a complete re-branding across all channels - outdoor, digital and office stationery. It was decided to maintain the same consistency across all the branding channels.
Brand Positioning StatementThe slogan "Technology is meaningful when delivered with support and services" was finalized after consultation with the client.
Logo DesignAll branding (or re-branding) activities begin with logo design (or re-design). The first task was to create a logo for the engineering company. It was decided to focus on the the "precision" nature of the engineering company. The main text of the logo "ATQ" is designed to have pointed edges to convey the precision character of the business. Again the main text features bright red color which is attractive and stands for energy and power.
Website DesignWDsoft Pune's website development team created a content rich, SEO-ready responsive B2B website for ATQ Metro - www.atqmetro.com. We also created rich, corporate content for their company profile. ATQ Metro's website was going to be the main communication channel and special attention was paid to highlighting the USPs of the client. The infrastructure and the facilities are highlighted in website along with the products and services. After sales customer service being the key factor it was also highlighted.