Case-Study of Paper Packaging Design Solution by WDSOFT

Paper Packaging Design for Felix Schoeller

About the project




Felix Schoeller


About the Client

Felix Schoeller develops, produces and markets speciality paper solutions ranging from photographic and digital printing papers to decor papers for the furniture, and wood-based panel industries to release liners, sublimation papers and flexible paper composites for packaging worldwide. Over the past 125 years, the company has been dedicated to tapping into the possibilities that paper can bring. Felix Schoeller stands not only for environmentally conscious action but also for safe and process-oriented behaviour - for the environment, for their customers and fur employees.

Requirement of the Client

The client had requested exceptional packaging designs that aligned with their brand philosophy and effectively represented their brand. It was crucial to ensure that the packaging designs are suitable for their product and help to distinguish their product from their competitors. Felix Schoeller wanted their packaging designs to be aesthetically pleasing, eye-catching, and innovative to captivate the target audience's attention. In addition, it was important to select the appropriate colours, typography, and imagery to convey the brand's message effectively.

The Challenge

The client’s input was that the packaging designs should be practical and functional to protect the product during transportation and storage. The packaging material should be of high quality and durable. Our challenge was that to meet the client's requirements, it was essential to understand the Felix Schoeller brand's philosophy and values.

Packaging Solution

To develop packaging designs that accurately represented the client's brand, extensive research and analysis of their history, target audience, and industry trends were conducted. By gaining a deep understanding of the brand's values and personality, we were able to create packaging designs that effectively conveyed their message, tone, and essence.

In addition, our team carefully considered practical considerations, such as selecting high-quality, durable, materials. We also paid attention to the details of the packaging design, such as the appropriate use of colours, typography, and imagery, to ensure that the designs were visually appealing and engaging to the target audience.


The result was a set of exceptional packaging designs that not only met the client's requirements but also effectively represented their brand- Felix Schoeller. As a comprehensive packaging services provider, we were able to produce packaging in various sizes, including 4 X 6 and A4, to meet the client's specific needs. The client was happy with the results and our comprehensive work was highly appreciated.