Logo Design & Branding Case-Study of IQS SYSTEMDecember 26, 2020 2021-03-11 9:10
Logo Design & Branding Case-Study of IQS SYSTEM
IQS SYSTEMS AND ENGINEERS INDIA PVT. LTD
About IQS SYSTEMS
IQS Industries, a leading casting and forging company for non-ferrous metals wanted to rebrand their business and make it at par with international standards. They approached WDSOFT for a complete solution - right from a new logo and identity to photography, website and a new brand manual. As an industrial brand design agency in Pune, we were excited to take up the project and find the right solutions to their marketing challenges. They are into supplying non-ferrous castings and forgings, standard or custom engineered products and this needed to be communicated through the communication that we design. They also changed their name to IQS Systems and Engineers India Pvt. Ltd. and this needed to be communicated across all media with the right industrial logo design and communication design.
At WDSOFT, we did a lot of brainstorming to develop a new identity for IQS Systems. Our industrial graphic design team spent a lot of time working on research and competitor analysis to understand the products, projects and the client along with their key benefits. Since they wanted a global standard logo, we wanted to create something truly exceptional. During the industrial logo design process, we highlighted the key features of IQS Systems. The circle showcases the company’s global approach while the form showcases the infinite products under the company’s brand name. The entire symbol is made to represent the letter I for IQS and also stands for international and infinite. We did a lot of industrial logo design options and ultimately finalized one that truly depicted the business and their vision.
The logo showcases the process in a highly elevated and corporate manner of the furnace and creates intrigue for the customer. The metal-like engraving effect and the tagline 'Making Metal Work for You' reinforces the business in the customers' minds. Our photography solutions were precise, accurate and user-friendly, assuring instant connect and showcasing the key features of the factory at IQS Systems. We also worked on the industrial website design and created an appealing website for customers and clients of IQS Systems. The photography, content design and development were done in-house as we’re a leading industrial brand design agency in Pune.
The new brand identity has been appreciated by the client and their customers. Today, the logo has become synonymous with their business and the photos showcase the advantages and benefits of IQS Systems in a striking and visually appealing manner. We are excited to work more for the brand and rediscover new opportunities in terms of design, content and web. The website is also gaining a lot of momentum and has been receiving appreciation from the clients of IQS Systems. It is responsive, quick to load and offers all information under one roof for clients and customers of IQS Systems. Working on a manufacturing company web design has definitely helped our team and the customers of IQS to find a one-stop-solution to all information.