Branding for Taraadi Tea – A Case-studyJune 28, 2021 2023-03-22 11:02
Branding for Taraadi Tea – A Case-study
About the project
About the Client
Taraadi Tea is the finest of Assam Tea brands that is used by all the leading luxury hotels, restaurants and cafés in India.
As an Ad Film Maker in Pune, our task was to create a teaser video advertisement for the client Taraadi Tea. Taraadi is an unique and exclusive TEA brand. Taraadi’s strong and flavourful Masala Chai and robust Assam Tea are renowned in India and abroad. Taraadi tea is known for the natural ingredients such as cardamom, cinnamon, clove, ginger and more. We had to convey this wholesomeness, refreshing feel through the teaser video ad.
While developing the teaser ad, we ensured to use choicest words in the script. Our content writers explored the words that denoted mood, happiness, memories, bonding, which are connected with the experience of drinking tea.
The Teaser Ad was a beautiful creation, which consisted of the words such as collect, capture, delight, joy etc. It specifically mentioned the word- blend which is the highlight of tea. The tagline ‘Where life blends’ was expressed through our creative treatment and wordings. It was a good creation and Taraadi trusts WDSoft for its communication.