Branding for Taraadi Tea – A Case-study

About the project






About the Client

Taraadi Tea is the finest of Assam Tea brands that is used by all the leading luxury hotels, restaurants and cafés in India.

The Challenge

As an Ad Film Maker in Pune, our task was to create a teaser video advertisement for the client Taraadi Tea. Taraadi is an unique and exclusive TEA brand. Taraadi’s strong and flavourful Masala Chai and robust Assam Tea are renowned in India and abroad. Taraadi tea is known for the natural ingredients such as cardamom, cinnamon, clove, ginger and more. We had to convey this wholesomeness, refreshing feel through the teaser video ad.

Our Response

While developing the teaser ad, we ensured to use choicest words in the script. Our content writers explored the words that denoted mood, happiness, memories, bonding, which are connected with the experience of drinking tea.

The Result

The Teaser Ad was a beautiful creation, which consisted of the words such as collect, capture, delight, joy etc. It specifically mentioned the word- blend which is the highlight of tea. The tagline ‘Where life blends’ was expressed through our creative treatment and wordings. It was a good creation and Taraadi trusts WDSoft for its communication.